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3 Facebook Event Remarketing Campaigns to Drive Sales

  • By Ashley Ranich | Thursday, May 10th, 2018

3 Facebook Event Remarketing Campaigns to Drive Sales

 

Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event. 

These campaigns show ads to users who have had an interaction with your event in the past such as a website visit, a video view, or a past ticket purchase. Because they show ads to a more qualified audience, remarketing campaigns have a higher ROI and conversion rate.

Our event marketing experts recommend you try the following remarketing campaigns for your next event!

Discount Campaigns

Put your Facebook Pixel to use to deliver ads to users who have visited your website, but who have not yet bought a ticket. To entice them to reconsider, show them ads with a small discount of 5% to 10% off tickets displayed right on the image. Since discount campaigns play on urgency and scarcity tactics to convince buyers with cold feet to convert, set expiration dates for the coupons and use urgency language like, “Promo ends on 5/30!”.

Cross-sell Campaigns

If you run an annual event or multiple events a year, you can sell tickets to future events by remarketing to those who’ve attended one in the past. Upload the event’s attendee email list right into Facebook, and it will target your campaign to those customers who login with that same email addresses. Test familiarity language like “Did you enjoy the spring concert?” or, “Come back out for Prima Con 2019!”, and specify the date, time, and location of the show in the headline of the ad to help increase conversions.

Upsell Campaigns

Promoting merchandise can be an important revenue driver for your event. Run remarketing ads that sell items such as t-shirts, hats, lanyards, and VIP experiences to those who’ve already purchased tickets. Use Facebook’s carousel ad format to display all of your available merchandise, and use the “Shop Now” CTA button available for optimal results.

5 Instagram Stories Sure to Grow Your Music Festival’s Following

5 Instagram Stories 

  • By David Kennedy | Thursday, July 19th, 2018

5 Instagram Stories Sure to Grow Your Music Festival’s Following

 

You know your music festival attendees spend a good portion of their time on Instagram. So, your team shares updates and posts videos to your profile, interacts with your followers, and ramps up excitement for event day by using Instagram Stories, a feature that alone boasts more than 400 million users every day. Our marketing experts have put together five engaging Story ideas to help you tap into that  audience and grow your festival’s following!

Featured artist takeovers

Excite current followers and draw in new audiences with artist takeovers. Invite some of the biggest names from your festival lineup to take over your Instagram Story for an hour so they can interact with fans and respond live to their messages for the duration. For even more buzz, encourage your takeover artists to preview some of their latest tracks or reveal a portion of their setlist during the takeover!

Poll, slider, and questions stickers

Enticing your audience to interact with your Story is a great way to encourage them to really absorb your content. Welcome these interactions with some of Instagram’s helpful Story tools. Create a poll to request fan opinions or tease a new announcement (e.g. “Should we announce another headliner tomorrow?” with “YES” or “ARE YOU KIDDING ME?” as poll options). Use the emoji slider, a widget that can be slid from left to right indicating low to high, to invite fan input on merch designs (e.g. “How fire is this festival tee design?”). And use the new questions sticker to invite fan questions, which can then be anonymously re-posted to your Story along with your answer.

Lineup announcements

Build anticipation for your festival by sharing your latest lineup announcements to your Story. Be sure to tag the artist so they can share it to their own Story, and use the band’s official hashtag so those following it will be exposed to your post as well. To further ensure your announcement catches your audience’s attention, be sure to include Instagram’s music sticker feature to play a selection of your artists’ biggest hits within the post!

Contests

Turn your followers into an army of brand ambassadors by running Story-based contests leading up to your festival. Post an image of your festival poster and have your followers share that image to their Story and tag your event. At a designated time, randomly select a winner to receive a free pair of VIP tickets! The Story shares will expose your event to each of your contest participants’ followers, and, by tagging your festival in their posts, their followers can easily locate your account. Plus, having those entering tag your account is a simple way to locate all of your contest entries! Just be sure to remind those entering the contest that their Instagram profiles should be publicly visible to ensure their entry is counted.

Go live with select performances

Once your festival weekend arrives, keep those who couldn’t attend engaged by sharing live videos of your most exciting performers. You can share this content to your Story once the live feed ends, and you can choose to keep it on your Instagram profile permanently by including it in your Story Highlights from this year’s event. Sharing live performances and other on-site and behind-the-scenes content will show non-attendees what they’re missing out on, and will provide attendees with an immersive reminder of why they’ll want to return next year!

White Labeling

What Is White Label Ticketing?

White Label Ticketing is the ability to offer a ticketing solution or box office system to your clients under your own branding. With White Label Ticketing, the users of the ticketing system – both the box office users and the ticket buyers – see only your logo, not the logo or branding of the ticketing software vendor.

“White Label Ticketing” is also sometimes referred to a “Private Label Ticketing”

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How Mobile Ticketing Works

Features and Applications of Mobile Ticketing

Mobile tickets have the potential to be used wherever regular tickets are sold today. Many modern sports and concert facilities already use barcode readers to process paper tickets, so the technology is already in place. The reach of mobile ticketing could extend to sporting events, concerts, movie theaters, nightclubs, transportation, conferences and more.

Guns N' Roses played the first official "ticketless" concert in London in June 2006.

The greatest advantage of mobile ticketing is convenience. If you have a WAP-enabled phone, you can buy the tickets from your phone, store them on your phone and swipe your phone at the event. There's no waiting in line at the movies or the game, not even to pick up your pre-ordered ticket at will call. Just walk straight to the gate.

Mobile ticketing can also help increase revenue for concert promoters and ticket vendors. They can sell tickets right up to the minute that an event starts, because delivery to your phone is instantaneous. They can even take advantage of "no-shows," selling unclaimed tickets at the last second to people who are waiting for seats.

Mobile ticketing reduces processing costs on both sides. Plus, less paper is better for the environment.

Mobile tickets are harder to scalp than paper tickets, and extra security measures can be added to make fraud or theft nearly impossible. 

Even if a mobile ticket is lost or the text message is accidentally deleted, it's easy for the vendor to cancel the old ticket and resend a replacement.

For now, mobile ticketing is just getting started, but it promises to be an exciting new convenience for cell phone users everywhere.

Read on to learn  about Tixsa's mobile ticketing and the technology that makes it work.

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