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Offline Event Promotion

In the modern event management world, online marketing is the focus of most marketing budgets. But what about more traditional forms of marketing? Can they still be effective for event professionals?

The answer is yes! Check out our five offline promotion tips to help you sell more tickets!

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The Benefits of Providing Transportation To and From Your Event

You care about your attendees, and you want them to have a safe experience at your event. One important thing you should never overlook, however, is doing your best to keep them safe on their way to and from your event as well.

As a side effect, providing safe, reliable transportation can also potentially help you sell more tickets.

For example, if your event involves alcohol, the challenge of finding a designated driver may discourage some potential buyers. Even if you’re running a dry event, some people may not want to drive to the spot, find and pay for parking, and afterwards, deal with a massive line of fellow drivers trying to exit the event locale at the same time.

So where do you start if you want to give your attendees’ good travel options? We put together a few tips to minimize traveling complications and encourage attendees to feel safe when they’re on their way to your event.

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4 Essential Social Media Tools for Event Professionals

Social media tools

Like organic and paid search, social media is a crucial part of an event marketer’s toolkit.

From Facebook to Instagram, managing the numerous platforms can be overwhelming, but luckily there are other third-party tools to help you save time, boost engagement, and easily edit your content.

Here are our favorite social media tools for event professionals:

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Features to Look For New Event Ticketing System

It’s the perfect time of the year to start using an event ticketing system or to rethink your current system. New, innovative features for ticketing systems are developed frequently, and with so many offerings it may be difficult to determine which are important to consider.

In an effort to ease your shopping process, we’ve outlined five features that are must-haves when looking for a new event ticketing system.

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Your attendees are interested in more than just your event, they want to be part of your culture. With the ever increasing popularity of YouTube, event professionals can share more with their fans and increase their chance of getting noticed by new ticket buyers by having an active YouTube channel.

To help you get the most our of your event’s YouTube channel, here are a few tips for your account.

Page Set-up

When setting up your YouTube channel, be sure to keep everything recognizable. Stay true to your event’s image by customizing your channel to the look and feel of your website. You can do this by uploading your logo, staying with your typical color scheme, and offering a link to your event’s website. For seasoned users, group video content by specific channels based on topic such as event day set-up or fan interviews.

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