Your attendees are interested in more than just your event, they want to be part of your culture. With the ever increasing popularity of YouTube, event professionals can share more with their fans and increase their chance of getting noticed by new ticket buyers by having an active YouTube channel.
To help you get the most our of your event’s YouTube channel, here are a few tips for your account.
When setting up your YouTube channel, be sure to keep everything recognizable. Stay true to your event’s image by customizing your channel to the look and feel of your website. You can do this by uploading your logo, staying with your typical color scheme, and offering a link to your event’s website. For seasoned users, group video content by specific channels based on topic such as event day set-up or fan interviews.