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Clive Humby - Apr 28, 2016

The theatre industry has always known that its audience is passionate about the arts and is made up of keen supporters of live entertainment. A recent study by Purple Seven has shown that this audience may have the potential to deliver new income streams to the sector and engage with it in entirely new ways. While many in theatre have long suspected that audiences are affluent, few have been able to convert this into income for venues – either through sponsorship or individual giving.

Our latest research has demonstrated that there is indeed a very high crossover between the wealthiest members of society and those who attend theatre up and down the UK. We discovered that Aston Martin, Rolls-Royce and Bentley are the car brands that UK theatregoers engage with the most, and the likes of Liberty, Harvey Nichols and Vivienne Westwood the most popular fashion brands.

It is our belief that by creating new partnerships between these major brands and regional theatre venues, we can breathe new life into independent theatre. By understanding the national brands that our local audiences are already engaging with, we can better create a case for sponsorship and drive new money into the arts.

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Why Event Managers Should Use Snapchat

Fans love to share memories of their favorite events on social media. But what happens when those images can only be viewed for a short time?

Snapchat is taking the event industry by storm with its highly regarded Stories feature and geomarketing technology. Fans now more than ever are following and sharing their favorite events’ snaps for real-time updates, exclusive contests, and coupon codes.

We’ve highlighted below some of the ways you can utilize Snapchat for your events.

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Event Day Essentials

By Christie Stapf | Tuesday, November 15th, 2016

Time is of the essence on the day of your event. Both you and your staff are running on high alert making sure those plans you worked on for months are being properly implemented. But as any experienced event professional knows, there are going to be a few event day bumps.

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4 Ways Fandom Events Can Use Instagram's Multi-Image Posts

By David Kennedy | Thursday, April 20th, 2017
Instagram continues to be one of the best social platforms for fandom organizers to spread the excitement surrounding their events. Great news – Instagram recently added a multiple image post feature allowing you to upload as many as ten images or videos in a single post. Using this feature, you can showcase so much more of what your event has to offer with posts that capture your fans’ love for your event.

Use Instagram’s multi-image posts to spike engagement with announcements of your guests, event day attractions, and merchandise!

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