August 6, 2015 | AUTHOR: Guest Author | POSTED IN: event technology
This is a sponsored post written by Justin Gonzalez, Marketing Communications Manager, DoubleDutch. More information about Event Manager Blog’s sponsored posts.
Back in 2011, roughly 9% of events offered mobile apps as part of the attendee experience (MPI, 2014). Fast-forward to the present, and the event technology landscape has changed dramatically, with a recent study projecting that 86% of US planners will use mobile event apps by 2016. Event apps have evolved into so much more than a digital agenda, but with all the bells and whistles that event app providers are offering, how do you discern between necessity and frivolity?
We decided to answer these questions in our newly released ‘Event Apps for Dummies’, but here is a sneak peek at the top seven questions every event organizer should be asking when considering an event app: