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Why A White Label Solution Is Easier Than Building Your Own

Article from: ENTREPRENEURS 6/03/2014

As an entrepreneur with a business problem, your first instinct may be to try do-it-yourself solutions. After all, that’s what entrepreneurship is all about, right?

  • Not always. In many cases, building a customized solution from scratch in an attempt to meet the exact specifications of your business can be a setup for failure. That’s because building your own solution can lead you to:
    Reinvent the wheel, making mistakes that others before you have already made and mastered
  • Dramatically slow down your time to market, as you try to troubleshoot and increase your learning curve outside your core competency
  • Spend too much money developing tools and solutions that already exist in other formats
  • Miss out on resources and expertise in the specific space where you need a focused solution

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7 Questions to Ask When Considering an Event App


August 6, 2015 | AUTHOR: Guest Author | POSTED IN: event technology

This is a sponsored post written by Justin Gonzalez, Marketing Communications Manager, DoubleDutch. More information about Event Manager Blog’s sponsored posts.


Read more at http://www.eventmanagerblog.com/7-questions-to-ask-when-considering-eventapp#QlBbuw5gV3r4Viqw.99

Back in 2011, roughly 9% of events offered mobile apps as part of the attendee experience (MPI, 2014). Fast-forward to the present, and the event technology landscape has changed dramatically, with a recent study projecting that 86% of US planners will use mobile event apps by 2016. Event apps have evolved into so much more than a digital agenda, but with all the bells and whistles that event app providers are offering, how do you discern between necessity and frivolity?

We decided to answer these questions in our newly released ‘Event Apps for Dummies’, but here is a sneak peek at the top seven questions every event organizer should be asking when considering an event app:

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4 Reasons You Should Be Doing Giveaways

Event Giveaways

Let’s face it, everyone loves free stuff! For an event organizer, ticket giveaways and contests can be a great way to increase event revenue and event awareness.

We’ve outlined a few benefits to consider when deciding if ticket or merchandise giveaways are for you.

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How Can Your Event Use Twitter Analytics?

Twitter is a powerful tool for event organizers. They spend many hours developing marketing strategies specific to Twitter to get followers excited about their event. Fortunately, Twitter has followed suit and significantly updated its analytics offering over the past year so event organizers are able to gain better event insights.

If you’re new to Twitter Analytics, don’t fret. We’ve outlined some useful features to help you gain insight on your event:

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Your Next Event Video

Making the Most Out of Your Next Event Video

Event Videos

As high-speed Internet becomes the standard for more and more mobile and desktop devices, the presence of online video marketing has skyrocketed, and with it, the engagement from consumers, especially on social media.
As an event professional, making videos part of your marketing strategy can help you sell more tickets and ignite excitement in your fans. Consider sharing videos before, during and after the event on social media sites, and be sure to use the videos in your advertising materials.

To help you get started, we’ve listed some of the best event video material to capture and what you should do with it:

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