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August 6, 2015 | AUTHOR: Guest Author | POSTED IN: event technology

This is a sponsored post written by Justin Gonzalez, Marketing Communications Manager, DoubleDutch. More information about Event Manager Blog’s sponsored posts.

Read more at http://www.eventmanagerblog.com/7-questions-to-ask-when-considering-eventapp#QlBbuw5gV3r4Viqw.99

Back in 2011, roughly 9% of events offered mobile apps as part of the attendee experience (MPI, 2014). Fast-forward to the present, and the event technology landscape has changed dramatically, with a recent study projecting that 86% of US planners will use mobile event apps by 2016. Event apps have evolved into so much more than a digital agenda, but with all the bells and whistles that event app providers are offering, how do you discern between necessity and frivolity?

We decided to answer these questions in our newly released ‘Event Apps for Dummies’, but here is a sneak peek at the top seven questions every event organizer should be asking when considering an event app:

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Twitter is a powerful tool for event organizers. They spend many hours developing marketing strategies specific to Twitter to get followers excited about their event. Fortunately, Twitter has followed suit and significantly updated its analytics offering over the past year so event organizers are able to gain better event insights.

If you’re new to Twitter Analytics, don’t fret. We’ve outlined some useful features to help you gain insight on your event:

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Event Giveaways

Let’s face it, everyone loves free stuff! For an event organizer, ticket giveaways and contests can be a great way to increase event revenue and event awareness.

We’ve outlined a few benefits to consider when deciding if ticket or merchandise giveaways are for you.

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Making the Most Out of Your Next Event Video

Event Videos

As high-speed Internet becomes the standard for more and more mobile and desktop devices, the presence of online video marketing has skyrocketed, and with it, the engagement from consumers, especially on social media.
As an event professional, making videos part of your marketing strategy can help you sell more tickets and ignite excitement in your fans. Consider sharing videos before, during and after the event on social media sites, and be sure to use the videos in your advertising materials.

To help you get started, we’ve listed some of the best event video material to capture and what you should do with it:

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How the iPhone 6s and New iOS 9 Benefits Event Professionals

Apple’s recent release of their iPhone 6s with the new iOS 9 software has the capability to significantly increase daily productivity for event professionals.

We know that daily event management presents a set of tasks that must be handled efficiently and effectively, so we’ve outlined the features of iOS 9 that will best meet event professionals’ needs.

Live Photos

In the fast-paced environment of the event industry, quality photos are essential. Not all event professionals have high-quality photo resources at their disposal. Luckily, the iPhone 6s’ new feature, Live Photos, takes a full-resolution still image and captures movement and sound just before and after the photo is taken. Live Photos and the highest camera quality we’ve seen from Apple yet ensures you’ll snap the perfect picture at any event.

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