Attention-grabbing festival sponsorship ideas are highlighted to help events stand out and attract sponsors. The ideas include:
Festival Naming Rights:
Offer sponsors the chance to attach their name to the festival, gaining maximum exposure at every touch point with attendees.
Venue and Performance Area:
Provide high-tier sponsorship packages for branding on the main stage and side stages. Creative opportunities abound, such as sponsoring beverage stations, seating areas, lounges, VIP boxes, or even the entire lawn area.
After-Parties and Exclusive Events:
Special panels, after-parties, and side events associated with the festival present opportunities for sponsors to promote their brand extensively, from swag bags to signage and beyond.
Combat spotty cell network issues at highly attended festivals by offering a festival-wide Wi-Fi sponsorship. Sponsors benefit from exposure to connected festival attendees, while fans enjoy seamless social media connectivity.
Whether it's a wine festival, brew fest, or music festival, a sponsored photo booth with prominently displayed branding creates a memorable and shareable experience for attendees, associating the sponsor's brand with festival fun.
Introduce an "official energy drink" or "official beer" sponsorship, where the sponsor's brand is featured at each drink station. Offering discounted rates or free samples can significantly boost sponsor return on investment (ROI) and increase drink sales throughout the event.