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Tixsa How-To: Create a Discount Coupon

Welcome to our new Tixsa How-To series! Each week, our team will share a simple walkthrough of one of their favorite features to help you get the most out of your tixsa account. 

Today we’re going to learn how to create a promo code, or coupon, for one of your events.

Even with a small discount, coupons are a great way to attract potential new customers, incentivize indecisive customers to finally make that ticket purchase, and track the effectiveness of your marketing campaigns.

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3D Secure Compatibility

A lot has been trending in tixsa world lately and before we tell you more about 3D Secure we have to thank all our clients, new and old; from the bottom of our hearts, for their absolute fantastic and positive acceptance of tixsa’s new software platform and the changes that came with it. The process for us was a necessary one in order to keep up with worldwide technology upgrades. We are now fully integrated with all of our clients on the new platform and are extremely greatful to all for your positive response to all the modifications. 

There has been a lot of talk about 3D Secure compatibility for all online sales in South Africa. PASA has now made this compulsory and Tixsa will be 3D Secure friendly within the next couple of days. Please find out more on how this will help to secure your online credit card sales for your ticket buyers. We believe this is a great and necessary step going forward to secure our online platform. Tixsa has also implemented PayHost, a PayGate product as our payment gateway facilitator; which ensures easy and fast interaction with 3D secure features. With PayHost you can accept payments from Visa and MasterCard credit cards issued anywhere in the world, so there's no reason why someone using a card issued overseas can't purchase a ticket for a local event.

Some ticket buyers will not have authenticated their cards yet, but they will be prompted within the buying process to do so and will still be able to buy their tickets.

Regarding 3D Secure, notifying users that they may be required to authenticate their transaction and that it’s there to make transactions safer and prevent credit card fraud will help with the user experience.

 A lot of South African users are now used to 3D Secure; especially now that all e-commerce websites are required to have it. Some card holders may want more information on what it is, so MasterCard and Visa have the links below to find out more information:

Please feel free to have a look and pass this on to clients with questions.

MasterCard : https://www.mastercard.us/en-us/consumers/features-benefits/securecode.html

Visa : http://www.visaeurope.com/making-payments/verified-by-visa/

The bottom line: 3D Secure will definitely help stop suspicious authorisations in the cases where the card is registered for 3D Secure, because for each authorisation the cardholder will need to enter a one-time pin before the payment can be authorised and approved. This process adds to the time taken to complete the payment and if it’s never completed the payment remains pending and is never authorised.

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