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6 VIP Perks Sure to Drive Ticket Sales for Your Music Festival

  By Erin Fulton | 

Seasoned music festival organisers understand that VIP packages can be a valuable tool to make your event stand out, while offering fans exclusive opportunities to enhance their experience. Not to mention, VIP packages generate a portion of your overall event revenue. But with so many festivals out there now, how can you be sure your audience will choose your event? Our event experts have accumulated a list of six VIP perks guaranteed to give your premium ticket sales a boost by confirming that your music festival and VIP amenities are the ultimate music excursion.

Premium Parking

As excited crowds descend upon your venue, devoted festivalgoers know how valuable VIP perks like up-close premium parking and early entry can be. By offering these perks, you enable your most devoted attendees to quickly enter the venue and start their festival experience off even more swiftly. Less time spent looking for parking means more time having fun and enjoying your festival!

Soundcheck Performance Access

Give music lovers the chance of a lifetime to experience their favourite artists in a way they never have before by including pre-show soundcheck performance access in your VIP packages. Your fans will jump at the chance for an up-close set from their favorite performers in a much more intimate environment than their mainstage performance later. Take this perk to the next level by including a photo-op during your soundcheck parties, and you’ll have super-fans counting the seconds until your VIP goes on sale!

VIP Lounges

Offer the real VIP treatment to your ticket buyers with access to exclusive lounges throughout your festival. For outdoor summer festivals, enabling your VIP ticket holders to take a break from the bustling crowds and recharge in private, air-conditioned lounge spaces is also a great selling point. Use these lounges to supply your VIPs with useful amenities like phone charging stations, personal lockers, and VIP-only food and drink vendors to take their festival experience to the next level and guarantee more VIP upgrades!

Exclusive Stage Viewing Access 

The main reason festival goers flock to your event is to see the phenomenal music acts. Consider offering an area at your main stage just for VIPs. These exclusive stage viewing areas can be elevated or shaded platforms that give your VIPs a chance to enjoy an up-close view of their favorite artists.

Shuttle Service

At a large festival, traveling from stage to stage can become a daunting task, especially with a packed schedule of performers to see! Including shuttles between the various performance areas of your festival will give your ticket buyers a chance to bounce from stage to stage with ease, giving them more time to spend listening to the music and appreciating the other perks your festival offers!

After-Party Access

Entice more VIP sales by offering your fans a chance to keep the festival experience going all night long! Exclusive after-party access gives your VIPs a way to continue the festival fun alongside other diehard fans. Consider booking some of your festival talent to make special appearances at the after-party to make this an even more unmissable perk!


5 Ways Event Professionals Can Manage Stress During Uncertain Times


The coronavirus outbreak has placed an unprecedented strain on the events industry and the global economy as a whole. With about 20% of the world's population currently in lockdown to contain the spread of the virus, it's a stressful time for everyone.

Whether you're scrambling to transition your event to an online platform, clashing with your insurance provider over a cancelled event, or picking up some side gigs until the industry gets back on its feet, here are five ways to manage stress and anxiety.

1. Get Enough Sleep

It's no secret that sleep is essential for our bodies to function properly. Poor sleep quality can lead to increased irritability and stress levels, and getting enough sleep is key to protecting your immune system and setting yourself up to deal with challenges. If you're feeling overwhelmed, prioritizing sleep is one of the best things you can do to manage your stress and stay healthy.

2. Stay Active

Exercise has consistently been shown to reduce stress, and widespread gym closures are no excuse to skimp on it. Since getting outside is impracticable for many under lockdown or practicing social distancing, an at-home workout will do the trick. Do whatever you enjoy, whether it's HIIT, yoga, plyometrics, etc. Many of these are available for free on Youtube. Even mental activities like meditation can go a long way to keeping stress under control.

3. Keep Busy

A career in event planning can often mean letting self-care and personal time fall by the wayside. Now is a great time to pick up that book you've been meaning to read for months or to get back to cooking at home. Spending time on something you love will help you relax and take your mind off of things you can't control.

Similarly, keeping busy is crucial. Feeling productive and getting a sense of accomplishment is an important part of life, especially for event professionals. Learn a new language, work on your web development skills, or do a little research towards fleshing out your event tech savoir. Now is the time. Focus on how to set yourself up to hit the ground running once things return to normal. Plan for a few months in isolation, and think about what you’ll have to show for the time once it’s over.

4. Make Time for Social Connection

The term "social distancing" is somewhat misleading — while we need to physically distance from one another, we should be prioritizing social connection now more than ever. If you're stuck at home, and especially if you live alone, make sure you're taking the time to regularly call or video chat with your friends and family to decompress and maintain some sense of normalcy.

5. Practice Gratitude

Even if the current global climate seems bleak, it's important not to lose sight of everything you're grateful for. Studies have indicated that gratitude can lead to greater happiness, and making a conscious effort to acknowledge what you have — even if it's as simple as a safe place to stay and a close relationship with your family — will help you keep things in perspective and stay grounded through this strange period of time.


It goes without saying that there are countless more ways to deal with stress, and there's no one solution to it. The most important thing is that you find a way to manage it that works for you, and remember that although the situation is likely to get worse in the next few months before it gets better — it will inevitably get better. In the meantime, we invite you to learn more strategies from some seasoned veterans in our webinar on preserving mental health in a time of crisis.

4 Ways to Market Your Event on TikTok in 2020

  By Grace Offerdahl

Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. That means that this high-engagement social media platform is a ripe resource for event marketers!

Our experts have compiled a list of the top three ways to promote your ShowClix event on TikTok in 2020. Read on, and start planning your TikTok marketing strategy today!

Participate in Trends

TikTok is a known hotbed for popular trends or “challenges” that often go viral. The most popular TikTok challenges revolve around users lip syncing or dancing to a particular song, like “Fantasy” by Mariah Carey. If the challenge is relevant to your event, participate in it to seize on that viral attention! If you can’t find a challenge relevant to your event, create one of your own and direct your followers to participate for a chance to be featured on your page. An example of a successful challenge creation is the #TumbleweedChallenge by Jimmy Fallon. Fallon asked TikTok users to roll around on the ground, a la tumbleweed, and include the hashtag #TumbleweedChallenge with their videos, later featuring his favorites on The Tonight Show! In just a few days, TikTok users created over 8,000 videos that gained 9 million views, so there’s no telling how far your event challenge could go.

Partner With Influencers

With some TikTok users boasting as many as 35 million followers, an influencer partnership can help your event quickly reach a massive audience. For smaller events, consider reaching out to a local influencer to collaborate with. Since these influencers already have a dedicated fanbase, their followers will inherently be more inclined to trust what they say and therefore engage with your event. By partnering with an influencer, you’ll develop a mutually beneficial relationship in which you reap the benefits of their content and posts in exchange for money, free tickets, or a VIP experience at your event.

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4 Types of Content That Will Keep Attendees Engaged Year

 By Lindsay Biondy

Monthly Newsletters

Incorporating monthly newsletters into your email campaign strategy is a great way to consistently engage with attendees throughout the year. Share event updates, guest announcements, contests, and the latest news relevant to your attendees’ interests. Try developing a story, and add on to it with each subsequent newsletter, using phrases like “Find out next month…” to draw in return readers. Also, consider what you use as your subject lines. Increase open rates by creating exciting headlines such as “6 Months and Counting!” or “Brand New Guest Announcement!”

Stay Relevant with Social Posts

Make sure all your social media platforms are always active. You don’t have to post daily, but make sure to update each account at least 3-4 times a week during the off months all while still engaging with followers who contact you through social. For extra content, celebrate silly holidays, like Pancake Day or High Five Day, or share a link to the new album or single from a band in your lineup. Start a contest, asking followers to design a t-shirt, where the winning design is featured at your upcoming event. Create teaser posts to build a sense of intrigue around your event. To help get this content out in a timely manner, use a scheduling platform like Hootsuite to schedule posts for certain days and times, so you don’t have to think about it. Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.

Collaborate with Sponsorships

Face-to-face interaction with potential attendees is a great way to drum up valuable exposure for your event. Sponsoring an event or cause relevant to your audience’s interests throughout the year can be a powerful tool in introducing your event to new attendees and keeping past attendees engaged. For example, if your event is a gaming convention, consider sponsoring a regional video game tournament or trading card game competition. Alternatively, if there’s a charity that’s close but separate from your organisation, consider sponsoring or donating to one of their events and having your team attend.

Don’t Forget About Direct Mail

In the age of digital marketing, direct mail has become an underrated, yet still performing advertising medium. To really make your marketing efforts stand out from the crowd, create a colorful and eye-catching postcard to mail directly to past attendees once or twice during the year. Not only will these attendees receive something physical to interact with, your event will remain memorable.

5 Communication Tips for Handling Postponed or Cancelled Events

(By David Kennedy | Wednesday, March 25th, 2020)

In the wake of the COVID-19 pandemic, live events in every corner of the globe have been affected by social gathering restrictions, transmission concerns, and a sense of general uncertainty. When you’re faced with the need to make the tough call to postpone, change, or cancel your event, you’ll want to make sure your customers understand the situation as thoroughly as possible.

In such challenging times, it’s important to keep your ticket buyers in the loop as much as possible in order to maintain a sense of trust and confidence in your event. Our event experts are here to help, with five key tips for effective communication in the event of a postponement or cancellation.

Communicate at Every Stage

It’s important to keep attendees informed regularly via your website and social media, even if no decisions have been made yet. Be as honest and open as possible, letting them know you’re aware of potential concerns and are examining every avenue for resolution. Your audience will appreciate the honesty and be less apprehensive about the status of their ticket purchase as things progress.

Develop an Official Plan

When it becomes clear a postponement or cancellation is necessary, ensure your team has all the proper information they need to communicate to your customers, talent, vendors, and the media. If your social media, customer support, or other staffers are not communicating consistent messaging across the board, confusion and added challenges may follow. Brief your entire event staff on the necessary details and lay out scripts to communicate the situation. Have an escalation plan in place for whatever situation may arise following your announcement and set up a dedicated internal communication channel for the situation (i.e. online channel such as Skype or Yammer or other instant messaging service, or a group text.)

Make Your Announcement Heard

When your postponement or cancellation decision is ready to go public, utilise every tool at your disposal to make sure your attendees (as well as sponsors, artists, and special guests) are informed of your event’s new status in a timely manner. Direct emails, social media posts, website updates, and mobile app push notifications should all be used to alert ticket buyers and other stakeholders to the changing situation. In such communications, be sure to clearly lay out your pre-arranged policies and procedures regarding the exchange, transfer, or refunding of tickets.

Maintain Positivity

If you’ve been open, honest, and empathetic with your customers from the onset, an unfortunate situation like this will be much easier to navigate for all involved. Thank your customers for their understanding, express the notion that you’re all in this together, and try to maintain a balance of optimism and realism in your messaging that communicates your sincere efforts to do what’s best for everyone. If you’re planning on rescheduling, use this opportunity to announce your new dates, and offer your existing ticket holders perks like a VIP upgrade or exclusive event content to encourage them to hang on to their tickets.

Remind Customers

Whatever your plans hold for your event, be it a cancellation, postponement, or rescheduling options that require a response on the ticket buyer’s part, you can utilise the automated communication tools you likely already have at your disposal to stay connected to your customers. An automated email drip campaign or periodic push notifications to your event’s mobile app can be a huge asset in providing regular updates, getting the responses you need, encouraging survey participation, or even offering deals on event merchandise to provide an additional revenue stream. Once you’ve confirmed the details of your next event, use these tools to encourage ticket sales and express continued gratitude for your customers’ support.